IT & Marketing Manager with demonstrated experience in envisioning, planning, developing, and implementing cutting edge market-savvy web/desktop applications that solve existing challenges and awake new business opportunities.
Proven track record of leveraging & enhancing evolving data and analytics methodologies for growth of lead & opportunity insight.
11 years of sustained web development experience & 6 years of leadership in a development context while growing team spirit and engagement.
Knowledgeable of opportunities for effectively implementing reliable existing & supportive business technology pieces.
Vancouver Film School is Canada's premier post-secondary entertainment arts institution and one of the most distinguished in the world.
Reporting to the Managing Director (CEO) responsibilities include directing the acquisition and development of all applications within the organization, including but not exclusive to, CRM, in-house ERP, Student Information Systems (SIS), Digital Asset Management (DAM), Learning Management Systems (LMS), intranets/extranets, portals, websites/microsites/landing pages, and mobile solutions. Responsibilities also include the procurement and licensing of all student and staff software applications, and the drafting and enforcement of policy and workflow assignments derived from such responsibilities.
HTML5 sites – completely overhauled all primary online properties to meet and exceed evolving visitor experience standards. A snapshot of technologies includes HTML5, OOCSS, HD Video, CodeIgniter, Zend, jQuery + plugins, multi-channel analytic funneling, Wordpress, social media feeding, and Cloud infrastructure (completed 06/2011)
CRM Migration – Migration of Admissions (Sales) and Marketing departments onto Datatel Recruiter, an educational sector tailored Dynamics CRM Online solution. This Azure integrated solution requires not only migration, but also a heavy focus on workflow & process reassignment, data cleaning & parsing, and development of improved reporting & forecasting opportunities (in progress).
Onboarding Processes – re-architected student & staff onboarding and exiting to remove seven separate systems that required manual intervention into a single-click unified automation process with features such as Active Directory, file shares, FTP and web hosting account creation and permissions, Exchange emails, Exchange distribution lists, printer and resource access codes, and security card clearances (completed 04/2011).
Vendor Partnerships & Licensing – have negotiated Marketing equity partnerships and grown departmental license visibility, accuracy and deployment insight by 750% (ongoing). A sampling of completed partnerships include Adobe, Entertainment Partners, HP, NVidia, Perforce, Pixologic, The Foundry, and Toonboom.
Reporting to the Director of Marketing responsibilities included leading the Marketing Web Team and managing and developing all outward facing online properties, such as the VFS.com website, VFS Blog, localized International websites, 22 social media channels, lead management systems, campaign microsites, Adwords and cost-per-lead initiatives.
#1 Industry YouTube Channel – growth and nurturing of social channels that resulted in the strongest YouTube Channel in the educational sector on all metrics, as well as the establishment of 21 additional social media channels with lasting engaged presences.
Centralization of Lead Processing – centralized all independent website lead forms (50+), as well as the corresponding analytics and data flow into a secure, ETL-like solution that accommodates universal campaign management while permitting Best-of-Breed application adoption.
Infrastructure Overhaul – completely overhauled and outsourced the hosting infrastructure moving to a managed, enterprise solution that also leveraged Akamai and Limelight Content Delivery Networks
"Blitz" Campaigns – numerous and ongoing blitz marketing initiatives with extremely tight turn around requirements (re: days) all successfully deployed on time & budget.
Reporting to the Webmaster responsibilities involved building out VFS.com and campaign initiatives such as microsites, landing pages and emailers.
Onison is a leading global provider of enterprise-grade digital media asset management, online layout and localization for software for localization of print requirements, and content management systems.
Lead, and participated with, a team of web application developers providing ECM solutions for clients such as the United Nations, ABB, ANWR, Clariant, Givaudan, Hilti, ICBC, Intersport, Novartis, Siemens, Swisslife and Zurich Bank.
AJAX-based menu systems (pre-AJAX) – 10x factor user performance increment & dynamic category depth in tens of thousands
File type support expansion – 16 file types to 205 file types
Major Release – expanded online layout application from brochure management to full book/catalogue/textbook capabilities
Universal Metadata – architected and developed a metadata management system that completely isolates dependencies between UI & data storage
Vancouver Film School's Marketing employee of the year award.
American Marketing Association's (BC Chapter) award honouring BC-based organizations that have demonstrated marketing excellence.
Owen Lambert — owen@owenlambert.com — (604) 721-6936